JSB Morse writes a GREAT POST on this subject...
If you are a consumer or a marketer or a CEO of a company, you should be interested in what makes a great logo. In an age of seemingly infinite products striving for consumers’ money and attention, branding is more important than ever to ensure a successful marketing effort. Great logos are the embodiment of an entire company and tell a story about the quality and character of the product or company it represents.1 A great logo can inspire and bring immense success to a company.
Logo of MYCHELLS NETWORK - MYCHELLS.COM
Check out the FULL article "4 Principles of Great Logo Design" HERE